Farris Bad on the rocky shores of Larvik is the definition of luxurious spa relaxation. But relaxation can be a test for prudish Scandinavians. They need to know their way around before they test the waters, they need familiarity and they need trust. This starts from the moment they visit a website. We redesigned the website navigation for Farris Bad, we allowed the large pictures to tell the story and we provided clear calls-to-action which have accelerated conversions for the spa.