Head Chef and Olympic champion, Kari Innerå, asked Pocket to partake in creating the restaurant and its name – building it into a multifaceted brand experience. Our goal was to encompass freshness and purity from the Nordic tasting palette with a historic footprint and the gastronomy. The core identity was inspired by the location [Bygdøy Allé], the iconic street signs of Oslo and the raw produce. The colours are based on the seasons and typography is rooted in our history.
Since launch in August 2015, it has been fully booked. In addition, BA53 has been nominated as one of the best restaurants in Norway and is regularly featured in magazine and newspaper.