– If restaurant Noma is the Holy Grail of Nordic cuisine, the Nord Magazine is the Bible.
Nord is a contemporary, slightly rough magazine. The magazine focuses primarily on the Scandinavian kitchen and raw produce. It allows the reader to indulge and stay informed about everything interesting happening on the Nordic plate.
Our task was to give Nord new life and convert the reader to become a faithful subscriber. It included everything from extensive behavioural research and optimising of the consumer journey to translating the brand narrative into a tangible (and almost edible) digital experience. God apetitt!
See the tasty truth at www.nordmat.no