We have worked with THE THIEF since it was a 10-centimetre slab of concrete on the banks of Oslo’s fjord. Now it is voted the best hotel in the world, stealing headlines in the New York Times and Monocle. The artwork in the hotel stretches from Peter Blake to Bryan Ferry, reflecting an ambition to create unique individual experiences for the guests rather than conveyor-belt luxury.
The overall media spend for THE THIEF? Zero NOK.
The overall media value? A lot.
Our work involvement stretches from A to Z. From writing the initial concept presentation and ideation – to understanding the digital consumer behaviour and building a high-converting online sales channel.